Here’s a summary of what we’ve learned so far. Related: First Amazon Fresh store opens to public Now that we’ve had the opportunity to study these stores and shop the ones open in Illinois, we’re in a position to talk about what grocers will be up against and to offer some ideas on how they can deal with this new competitor – one that appears to offer a dual threat to both online and in-store business. When the first Amazon Fresh store opened, it was tempting to discount its ability to impact the market because it looked a lot like a traditional supermarket.

Related: Amazon Fresh ‘built to outlast’ other grocery retailers, says Brick Meets Click

In 2011, Bill co-founded and became the Chief Architect at Brick Meets Click, an analytics and strategic insight firm that leverages its industry expertise, clear thinking and practical solutions to help clients solve the challenge of finding new routes to success in the changing U.S. Recognized as one of the retail food industry’s preeminent advisors, Supermarket News contributor Bill Bishop has been involved in research and consulting for several decades with a concentration on the new issues, competitors and developments impacting this business.

Amazon fresh order