Producers of mobile games have taken Facebook's new way of constructing the newsfeed as the perfect opportunity for more aggressive campaigns because of the chance of gaining more users thanks to the algorithm. For instance, a young man who is a big fan of computer games is more likely to see a game commercial than a 40-year-old woman who is a fan of gardening (Tufekci, 2015 Khouri, 2016). This update not only revolutionized the way users acquire knowledge but also what ads they see. For instance, when a person spends more time on one post while they are scrolling down on the newsfeed, the algorithm will show other similar posts. What is more, after this update, the platform shows more personalized commercials, as the Facebook algorithm collects data from every action on this platform. Now users are more likely to see posts of friends with the same views or hobbies and all opposing opinions become less prominent. After this update, every Facebook profile became more of an echo chamber, a so-called filter bubble. Instead, the posts at the top are mostly connected with groups and Facebook sites you like. Facebook's newsfeed updateįrom 2016 onwards, newsfeeds have become more personalized which has resulted in non-chronological ordering of posts. This article will inform you about the traps these mobile game commercials use and will therefore make you a more self-conscious user of Facebook.

Thanks to these techniques, these mobile games are trendy and even though they are annoying for Facebook users, they are not disappearing from social media.

This article will explain how fake commercials have come to dominate Facebook and will present some of the developers’ tactics, to get as many players as possible. Almost all of them have something in common – they are not what they establish they are in the commercials. This is an example of a commercial that a Facebook user can see every day on their newsfeed and the number of mobile games with a similar form of advertising is enormous. A few days after it was released, it became a characteristic template ( level 1 crook and level 60 boss) that is still popular. In 2018, the first “Mafia City” trailer appeared on Facebook which revolutionized advertising on social media.

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